Why People love our Training Materials?
Transformative training materials that elevate team performance!
Save time with ready-to-use materials, no prep needed.
Clear objectives help trainees know what they’ll achieve.
Adapt to any format: in-person, virtual, or hybrid.
Get high-quality solutions at a budget-friendly price.
Flexible modules let you easily customize the course if needed.
$199.95
$179.95
Your training Package is instantly downloaded after purchase
Equip participants with core marketing principles to build effective strategies for business growth.
Train participants to utilize the marketing mix (4Ps) effectively for product positioning and promotion.
Teach techniques to identify and analyze target audiences, ensuring marketing efforts hit the right people.
Transformative training materials that elevate team performance!
Trainer Guide (93 Pages).
Student workbook (96 Pages).
Slide deck (65 slides).
Exercise/Activity sheets
Training support documents (Evaluation sheets, 5 Certificate templates, Training outline document)
22 Bonus activities
Power Point Review Game – An Exciting review challenge to end your training on a high note!
Mastering the Fundamentals of Marketing
This two-day training program aims to help you transition from thinking like a consumer to thinking more like a marketer. It takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan. Fundamental marketing concepts will be clearly explained through discussions, examples and activities. In this program, we will also explore the dramatic changes in marketing due to the new advancements in technology, social media and the internet.
Our Marketing Essentials training course equips participants with a solid understanding of marketing fundamentals, from identifying customer needs to creating an effective marketing strategy. This course provides practical insights into the marketing mix, brand positioning, and developing compelling customer communication that drives results.
Understand what marketing is and differentiate between sales and marketing.
Describe key marketing concepts and terminology.
Prepare to commission research and put together a research brief.
Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
List the components of a marketing plan.
Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.
Detailed Outline of Topics included in this instant download training materials package
– What is marketing?
– Marketing Vs Selling
– Key marketing concepts
– The new marketing realities.
– Why marketing research is important?
– Problem identification and problem solving research.
– Types of research data
– Putting together a research brief and preparing to commission research
– Defining the Mission.
– External influences / PESTLE analysis.
– SWOT analysis – Strengths, Weaknesses, Opportunities and Threats
– Setting marketing objectives
– The marketing strategy and marketing mix (4P’s)
– Why is a marketing plan necessary?
– Contents of a marketing plan.
– Implementation – making the marketing plan work.
– Marketing plan evaluation and control.
– Major changes in today’s connected marketplace.
– The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers).
– Connectivity as the game-changer of marketing.
– From traditional to digital marketing
1. Marketing Fundamentals
Get a marketing primer by understanding the fundamentals of marketing, identifying target markets, an overview of the new market realities and key marketing concepts.
2. Marketing research and developing a Marketing Strategy
Understand the importance of marketing research, types of research data and how to put together a research sheet. Defining the mission and having a marketing strategy. Understand PESTLE/SWOT analysis and use cases. Setting marketing objectives.
3. Creating a Marketing Plan
Understand the contents of a marketing plan and how to both implement and evaluate the marketing plan.
4. Marketing in a connected world
Understand the key changes in today’s rapidly evolving connected digital world. Identify the differences between traditional and digital marketing. Recognize connectivity as the new game changer in marketing.
What You Get:
• A fully customizable training materials package including: Power Point slide deck, Trainer guide, Workbook, Exercise/activity sheets, additional training support documents, a fun review game and more.
• Real-world case studies, skill practice activities.
• Instantly downloadable and ready to use customers experience management training materials package.
Benefits:
• Give participants a strong foundation in marketing fundamentals and developing a solid marketing strategy.
• Apply marketing research standards including SWOT/PESTLE and set marketing objectives
• Create a complete marketing plan and master the marketing mix
• Get immediate access to a comprehensive and customizable marketing training material training package ready for use.
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This short video highlights a key concept from our training package, offering actionable insights and a taste of what our training materials can help you achieve.
Struggling to keep participants engaged until the very end of your training session?
A dry or monotonous wrap-up can leave your attendees disengaged and forgetful of the key concepts you’ve worked so hard to teach.
Our customizable PowerPoint review game transforms the end of your training into an exciting, competitive experience! Participants will compete to answer questions in fun, interactive rounds, ensuring they leave energized and with the knowledge firmly reinforced.
Fully customizable—adjust questions, images, and more.
Create countless review games for any training program.
Keep your participants engaged and excited until the very last minute.
Lifetime access means you can reuse and adapt materials anytime.
Expertly crafted programs ensure professional-quality training.
Engage with hands-on exercises and real-world scenarios.
Access complete trainer guides, workbooks, and slides.
Start training right away with no extra formatting needed.
$199.95
$179.95
Your training Package is instantly downloaded after purchase
How it works?
Instantly downloadable packages with everything you need—guides, workbooks, slides, interactive activities, and a customizable review game to boost engagement.
Easily adapt materials to fit your goals, with modular structures allowing seamless integration into your existing content.
Developed by experts with over 20 years of experience, these materials deliver measurable results across industries and organizational levels.
Includes a variety of self-discovery exercises, activities, and games designed to enhance engagement, boost retention, and promote hands-on learning.
The most frequently asked questions around our training materials, for more faq's click the link below
How soon will I receive my training materials?
Immediately! Upon payment confirmation, you’ll get an email with download links.
In what format are the training materials provided?
All files come in MS Office format for easy editing.
Q: Can I get an invoice in my company’s name?
Absolutely! Contact us for an invoice, or modify it through our support team.
Can I view samples of the training materials?
Yes! Samples are available on each program’s page. Just scroll to the “Training Material Samples” section above.
Can I modify the course materials?
Yes! You can fully customize, copy, and adjust our materials for your training sessions. However, resale in any format is not permitted.
Is there support after purchase?
Yes, we provide ongoing support. Reach out anytime, or call our 24/7 toll-free number 1- 800- 561-9405 for assistance.
For more questions, feel free to contact us or click here for our full list of FAQs.
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