By Training Course Material FZE ·
Originally published: 30 July 2021 ·
Last updated: 14 August 2025
Facebook can feel messy. Dinner photos, hot takes, memes. Still, your buyers are there. With a few simple moves, you can turn a Page into a steady source of leads for your courses.
Set the base once
- Clarify who you serve. Draft a one‑paragraph buyer persona and the problems they want solved. If you aren’t sure, run a quick Training Needs Assessment.
- Fix your Page basics. About text = problem → outcome; add a clear CTA button (Book, Sign Up, or Message). Pin a short intro post with a client win.
- Own the inbox. Turn on automated replies and FAQ keywords so prospects get a fast response even when you’re training.
A simple content system (no guesswork)
Post 3–4 times a week. Rotate these pillars so your feed sells without sounding salesy:
Before/after stories, quick screenshots of feedback, short clips from sessions. Tie each to a clear outcome.
1‑minute tips or mini‑checklists your audience can use today. Link to a deeper article like how to market your courses or Social Media 101.
Clear asks: register for a free Lunch & Learn, join a waitlist, or download a lead magnet.
Short questions and polls. Ask what blocks their team from finishing training. Reply to every comment.
Video first (because the feed prefers it)
- Record a 30–60s tip in portrait. Add a one‑line hook and a soft CTA in the caption.
- Go Live for Q&A once a month. Topic = one common objection (budget, time, relevance).
- Save Lives to your video tab and link them in follow‑up posts.
Turn attention into leads
Always give people a next step off Facebook:
- Lead magnet: offer something genuinely useful. Example: our free PowerPoint review game builds your list and shows your style.
- Events: create a Facebook event for a 30‑minute taster. Cross‑post clips before and after. See Lunch & Learn.
- Messenger: use quick‑reply buttons (e.g., “Course outline,” “Pricing,” “Dates”) so conversations don’t stall.
Boost or Ads Manager? Use both—on purpose
| When to use | Boost | Ads Manager |
|---|---|---|
| Goal | More reach/engagement on a strong post | Leads, sign‑ups, retargeting, precise tests |
| Targeting | Basic interests + lookalikes | Custom audiences (video viewers, website visitors), exclusions, split tests |
| Creative formats | Boost existing posts | Lead forms, carousel, reels, video views, traffic to your site |
Two simple ad playbooks
- Lead magnet ad
Objective: Leads or Traffic → Landing page with your free game or checklist. Target: past engagers + lookalike. Creative: short video + one clear benefit. Follow‑up: welcome email + invite to your next course. - Retargeting ad
Objective: Conversions or Leads. Audience: people who watched 50%+ of your video or visited your site in 30 days. Offer: early‑bird discount or a free taster seat. Keep it short.
Measure what matters (weekly)
| Metric | Why it helps | Action if low |
|---|---|---|
| Profile visits → link clicks | Shows if posts drive interest off‑platform | Add clearer CTAs; pin your lead magnet |
| Video watch time | Signals hook strength and topic fit | Shorten intros; front‑load value |
| Leads per week | Tells you if the funnel is working | Test a new magnet; boost best post to your audience |
A one‑week launch plan
- Day 1: Update Page, pin intro post, add CTA button.
- Day 2: Post a 60s tip video with a soft CTA.
- Day 3: Share a proof post (mini case). Invite comments.
- Day 4: Create an event for a 30‑min taster. Invite warm contacts.
- Day 5: Post a question. Reply to every comment.
- Day 6: Boost the best post for 3–5 days to your defined audience.
- Day 7: Go Live for Q&A. Point to your free game download and course dates.
