"Networking for your Success as a Trainer: How to Expand Your Network and Boost Your Training Business"
"Networking for your Success as a Trainer: How to Expand Your Network and Boost Your Training Business"
- Free Trainer Tips
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- Last Updated: 28 July 2023
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Grow your training business by treating networking like a repeatable system. The ideas below are practical, client-friendly, and easy to action.
Start with a Clear Offer
Before you network, tighten your positioning and create one or two simple offers. Share something useful in every conversation—an insight, a checklist, or a link to our free assessment tools that clients can try immediately.
Build a Strong Online Presence
Website essentials
- Clear offer, proof (testimonials), and a lead magnet.
- Publish short, useful posts; link to your best tools.
- Add a CTA to a quick self‑assessment like presentation skills.
Social presence
- Post regular tips and short clips from sessions (with permission).
- Comment thoughtfully on client and partner updates.
- Use simple visuals; link back to assessments.
Attend Industry Events
Events can work if you prepare. Set a target (e.g., 3 quality conversations) and bring a mini‑offer, such as a free seat in a micro‑workshop.
- Scan the attendee list and identify 5 people you genuinely want to meet.
- Prepare one question that reveals a training need, and one short story of results.
- Follow up within 48 hours with a useful resource or invite to a virtual activity taster.
Offer Free, Value‑Dense Sessions
Short, hands‑on sessions show your style and create trust. Keep them 20–30 minutes with one practical takeaway. Use an interactive element (poll, quiz, or an activity from our virtual training activities).
Partner with Adjacent Pros
HR consultants, business coaches, and LMS providers often need reliable trainers. Co‑host a webinar where they bring the audience and you bring a practical session.
- Swap lead magnets. You promote their guide; they promote your coaching skills assessment.
- Create a shared checklist or one‑page tool and brand it together.
Ask for Referrals—Make It Easy
After a successful engagement, ask for an introduction to one peer with a similar challenge. Provide a 3‑line template they can forward. Reinforce credibility with a quick self‑check like Trust & Integrity.
Publish and Learn—Stay Relevant
- Write short pieces that answer buyer questions. Browse the Free Trainer Tips hub for topic ideas.
- Run a quarterly micro‑survey and share the results. Offer a critical thinking self‑assessment as a bonus.
- Keep building delivery skills with the Train the Trainer package.
Customize and Be Flexible
Clients hire trainers who adapt. Offer two clear options (standard and tailored). For larger rollouts, point buyers to our complete library for breadth.
Common Pitfalls
- Collecting contacts but not booking calls—always end with a simple next step.
- Pitching too early—ask about outcomes first, then share a relevant success story.
- One‑off events with no follow‑up—use a 2‑email follow‑up and one value link.
FAQs
What goal should I set for each event?
What can I offer for free without devaluing my work?
How do I ask for referrals without sounding pushy?
How do I measure networking ROI?
Recommended Next Steps
Want ready‑to‑deliver materials that also help you win work? Start here:
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