SCAMMPERR - As a creativity tool
SCAMMPERR Creativity Tool: Think in New Directions
By TrainingCourseMaterial.com
Reviewed by: TrainingCourseMaterial.com
SCAMMPERR is a creativity framework developed by Michael Michalko, a recognized expert in creative thinking. His approach is used worldwide by governments, corporations, and organizations to spark innovative solutions and approach challenges from multiple angles.
What Is SCAMMPERR?
SCAMMPERR is a structured way to look at problems or ideas using nine different lenses. Each letter stands for a specific approach:
- S – Substitute: What can be swapped out? A material, process, or person?
- C – Combine: Can two or more elements be merged for better results?
- A – Adapt: What existing idea or solution can be adapted to this context?
- M – Magnify: Can something be exaggerated or emphasized?
- M – Modify: Can you tweak or alter it to improve the outcome?
- P – Put to another use: Can it serve a different purpose?
- E – Eliminate: What can be removed to simplify or improve the idea?
- R – Rearrange: Can you change the order or sequence?
- R – Reverse: Can you do the opposite or turn it upside down?
How to Use SCAMMPERR
1. Idea Generation
Use SCAMMPERR to generate creative ideas, improve services, optimize procedures, or find new ways to solve tough problems. For instance, a bank marketing team might use it to brainstorm new strategies to promote credit card services.
2. Evaluate Brainstormed Ideas
After a brainstorming session, run the best ideas through each SCAMMPERR prompt. This filters and strengthens your concepts. You’ll often discover better versions of the original ideas or entirely new directions to take.
Trainer Tip: Keep the SCAMMPERR prompts visible on a flipchart or slide throughout your session to keep creative momentum high.
Frequently Asked Questions
What does SCAMMPERR stand for?
Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate, Rearrange, and Reverse.
Is SCAMMPERR only for product development?
No. It’s useful for services, training, marketing, workflows, and even team problem-solving sessions.
For a structured training solution that includes SCAMMPERR and other proven tools, explore the Creative Problem Solving & Decision Making training material package.
How Creative Are You?
Take our free Creativity Self-Assessment Quiz to explore your creative thinking style and uncover areas to grow.
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