5 Ways to Prepare Your Training Business For The New Year
5 Ways to Prepare Your Training Business For The New Year
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- Last Updated: 30 July 2021
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December (or your Q4) is the reset window. A few focused actions now can steady cash flow, sharpen your offer, and make January feel calm instead of chaotic. Here’s a simple, practical checklist.
At‑a‑glance
- Reflect: what worked, what didn’t, what to stop/start/continue.
- Set SMART goals: specific targets tied to revenue, delivery, and pipeline.
- Get organised: compliance, calendars, pricing, and templates.
- Refresh your environment: tidy physical spaces and digital assets.
- Collect proof: testimonials and case snippets that sell for you.
1) Reflect on the last 12 months
Look for patterns, not perfection. A quick retro works:
- Wins: which formats landed (half vs full day)? See Full Day vs. Half Day.
- Revenue mix: % new vs repeat clients; average deal size; delivery margin.
- Time sinks: where prep or customisation ballooned.
- Keep/Stop/Start: list 3 each.
If a course was new to you this year, tighten it using Preparing to Train a New Topic and How to Use a Trainer’s Guide.
2) Set 4–5 SMART goals
Tie goals to outcomes you control. Examples:
- Revenue: “Close 8 mini‑package cohorts by March 31.” (Mini Course Packages)
- Delivery: “Standardise agendas; cut overrun by 20% by February.”
- Pipeline: “Add 600 qualified subscribers by April via one lead magnet.”
If your clients plan with HR, align early: Working with HR to Create Outcomes.
3) Get organised (and compliant)
- Dates: block teaching windows, blackout dates, and recovery days in your calendar now.
- Standards: refresh objectives and rubrics. See Writing Proper Training Objectives and The Power of Assessment.
- Pricing: publish January rates and a simple change log.
- Formats: confirm which offers run as half‑day vs full‑day; map to Full Course Packages for depth.
4) Refresh your environment
- Physical: tidy props, markers, and flipcharts. If tech fails, you’ll be ready: How to Use a Flipchart.
- Digital: archive old decks, update cover slides, remove retired courses, fix broken links.
- Website: highlight a January offer; link to How to Survive the Slow Season for ideas.
- Email: create canned replies for common enquiries (rates, formats, next dates).
5) Collect testimonials and proof
- Send a 4‑question form: result, behaviour change, quote, permission to use name/logo.
- Pair testimonials with a quick metric (e.g., “Cut weekly meeting time by 35% in 30 days”).
- Prime respondents with a self‑check they can share: Presentation Skills Self‑Assessment or Conflict Style Quiz.
Bonus: plan one January campaign
Offer two paths to the same outcome:
- Half‑day sprint with a follow‑up huddle (budget‑friendly).
- Full‑day workshop with deeper practice and coaching (premium).
Use this as your core promo for the month. Need outreach ideas? See Networking for Your Success as a Trainer.
Related tools & products
- Mini Course Packages — half‑day options to kick‑start the year.
- Full Course Packages — full‑day depth with facilitator guides and workbooks.
- Putting Training into Action — keep momentum after class.
FAQs
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