By the end of this training course participants will be able to:
Understand what marketing is and differentiate between sales and marketing.
Describe key marketing concepts and terminology.
Prepare to commission research and put together a research brief.
Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
List the components of a marketing plan.
Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.
Outline of topics
Module 1: Marketing Primer:
What is marketing?
Marketing Vs Selling
Key marketing concepts
The new marketing realities.
Module 2: Marketing Research:
Why marketing research is important?
Problem identification and problem solving research.
Types of research data
Putting together a research brief and preparing to commission research
Module 3: The Marketing Strategy:
Defining the Mission.
External influences / PESTLE analysis.
SWOT analysis – Strengths, Weaknesses, Opportunities and Threats
Setting marketing objectives
The marketing strategy and marketing mix (4P’s)
Module 4: The Marketing Plan:
Why is a marketing plan necessary?
Contents of a marketing plan.
Implementation – making the marketing plan work.
Marketing plan evaluation and control.
Module 5: Marketing in a connected world:
Major changes in today’s connected marketplace.
The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers).
Connectivity as the game-changer of marketing.
From traditional to digital marketing
Competitive review game – An Exciting review challenge (Power Point Game) to end your training on a high note!
What do I get exactly?
You receive a zipped file instantly upon purchase that includes the following in MS office format
Trainer Guide (93 Pages).
Student workbook (96 Pages).
Slide deck (65 slides).
Bonus activities ( 22 activities ).
Training support documents ( Training evaluation forms, 5 certificate templates, program outline).
You will receive a secure link by email to download your purchase immediately after purchase.
The Fully Customizable Training package includes
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Competitive review game
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TCM training materials are professionally written state of the art and masterfully done with up-to-date training aids and workbooks. Nowhere else could you find training materials of this quality for the price ... AAA+Peter Morrison
Sales & Marketing trainer
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Our comprehensive range of courseware packages and training modules incorporate a range of niche-specific subject areas targeted towards clients in the retail sector, including topics such as retail selling skills and retail sales forecasting and planning . We also offer a range of call center-specific training courses like controlling calls , handling angry callers and telephone debt collection.
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