Overcoming Fear In Your Training Business

1) List the fear

Write the exact sentence in your head. Example: “If I niche down, I’ll lose clients.” Then challenge it: what evidence supports it? What evidence doesn’t? See to niche or not to niche.

2) Run a quick pre‑mortem

Imagine the launch flops. List the top 5 reasons it might. Now add one guardrail for each. Example: “No demand” → validate with a free Lunch & Learn first.

3) Shrink the bet

Don’t build a 2‑day course if a 90‑minute pilot proves it. Use the 4‑step outline from Design a Killer Course and sell a cohort of 8–12 seats first.

“No one will buy.”

• Run a 30‑min taster and collect sign‑ups on the spot. Guide: market your courses.
• Offer a small, clear promise and a specific audience. Example: “New managers write 1:1 agendas that work.”
• Use social proof: short case notes or testimonials. See use case studies.

“Rejection will crush me.”

• Use a simple outreach script: “Can I send a one‑page outline? If it’s not a fit, say no.”
• Track asks, not only wins. Aim for 10 quality asks/week on LinkedIn and email. Tips: Social Media 101.
• Debrief rejections: Was it timing, budget, or fit? Adjust copy, not your worth.

“I’ll lose money.”

• Cap downside: pre‑sell, collect deposits, set a go/no‑go date.
• Limit build time to 10 hours for pilots. Expand only after two paid runs.
• Keep a simple P&L and cash buffer. See the starter plan in Essential Skills.

“I’m not ready.”

• Ship a minimum version: intro, two exercises, review. Add depth later.
• Use peer review or a mentor session. Try become a trainer mentor.
• Close with a memorable review game to boost confidence: grab the free PowerPoint review game.