By Training Course Material FZE ·
Originally published: 30 July 2021 ·
Last updated: 14 August 2025
Great courses don’t sell themselves. The good news: a simple, steady social plan can fill seats without feeling salesy. Here’s a practical playbook you can run this week.
Pick the platform by buyer
| Audience | Best first channel | What to post |
|---|---|---|
| Corporate L&D / HR | Short wins, client stories, clear outcomes, cohort dates | |
| Solo professionals / managers | LinkedIn or Facebook Page/Group | Before/after examples, tips, live Q&A |
| Individuals learning for themselves | Instagram + Stories/Reels | Micro‑lessons, behind the scenes, quick challenges |
Tune your profiles to convert
- Banner: promise + outcome + start date (“Improve CSAT in 4 weeks · New cohort Sept 8”).
- Bio: one‑line offer and a single link to a landing page.
- Pinned post: next course date with 3 bullets (who it’s for, outcome, how to join).
- Proof: 2–3 short testimonials or mini case studies.
- CTA: book a spot, or grab a free resource (see the lead magnet below).
Post mix that sells without shouting
Use a simple 5‑post loop and repeat:
- Teach: a 30–60 second tip with a micro‑example.
- Show: a quick clip from a session or a one‑page job aid.
- Prove: a result, quote, or short story from a learner.
- Ask: a question that surfaces pains or goals; reply in comments.
- Promote: a clear invite with date, price, and who it’s for. Link to your sales page or a free Lunch & Learn.
A simple weekly cadence
| Day | Post | 15‑min action |
|---|---|---|
| Mon | Teach tip | Comment on 5 relevant posts |
| Tue | Show behind‑the‑scenes | Reply to all comments and messages |
| Wed | Prove (quote/story) | Invite 3 warm leads to your next free session |
| Thu | Ask a question | DM helpful resources (not a pitch) |
| Fri | Promote next cohort/webinar | Share a recap post with one lesson |
Video and visuals that work
- Native uploads beat links. Add subtitles and a plain‑language hook in the first line.
- Keep it short (under 60–90 seconds). One point, one example, one ask.
- Use clean slides, high contrast, and captions—good for mobile and accessibility.
Turn social into sign‑ups
- Point to one page that converts (clear outcome, date, price, FAQs). See how to market your courses.
- Offer a free step first: a 30–45 min Lunch & Learn or mini webinar.
- Follow up fast. Thank commenters, answer questions, and send a short recap with next dates.
Free lead magnet you can post today
Offer a useful freebie and invite people to join your list. Try our Jeopardy‑style review game—great engagement, easy share.
Measure what matters
Run 30‑day sprints. Track:
- Profile visits → landing‑page clicks → sign‑ups.
- Saves and replies (strong interest beats raw views).
- Event RSVPs and show‑up rate for your free session.
