The Trainers’ 3-Step Guide to Effectively Researching Tech Brands
The Trainers’ 3-Step Guide to Effectively Researching Tech Brands
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- Last Updated: 07 October 2021
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Thanks to advances made in the past few decades, tech is now part and parcel of our everyday lives. In education, the role technology plays in classroom instruction as well as academic research is indispensable.
It is no surprise, therefore, that tech brands have become the subject of many academic research projects. As subjects of academic research, tech brands present researchers with very unique problems. Because of the nature of the industry, a company is likely to have a short lifespan due to disruption. Further, the enthusiastic nature of most tech communities leads to the creation of several volumes of content around popular brands and most of these pieces of content are not sourced properly.
If you are a trainer, how would you direct your students to effectively research a tech brand given these unique challenges? Below are some insights that will help you capture as much reliable material data as possible about any tech brand.
1- Cover the Basics First
As with any research project, you want to make sure the action items are informed by solid fundamentals. You want to make sure the goals are clearly defined and the students know exactly the kind of data and information they are supposed to collect.
Achievement thinking is helpful to any project planning process. It is especially valuable when researching a tech brand where the students have to bring several pieces of the puzzle together to achieve the objectives you desire as a trainer.
Therefore, create a mini-plan upon which the students can build on as they research the tech brands in question. Obviously, you should encourage your students to get creative and not limit themselves to the barebones you’ve provided.
2- Comprehensive Sourcing of Data and Information for Tech Brands
You don’t want your students beginning their research project by looking up information on Google or unreliable secondary sources of data. With an understanding of what needs to accomplished, information and data for tech brands can be sourced from the following places:
The Company Itself By reaching out to the brand, you can get reliable information from the primary subject of the research project. This is very valuable and should always be considered. Companies today are also in the business of collecting data. Tech companies collect and analyze large volumes of data about their customers and industry. They can, therefore, provide data that can help a researcher contextualize other pieces of data they manage to gather elsewhere.
Tech Industry Experts: experts in any given tech field can give nuanced information on several topics including the actual size of the market, how a brand’s products fit into the entire context of the industry, the general direction of the industry, as well information about the brand in question that insiders are aware of but the brand won’t volunteer to your students even if they ask in good faith.
The Brand’s Customers:end-users are always in a good position to provide reliable information about the tech products they use and the brands they give their business to. They can provide information on customer experience, perceived value-add, and how a tech brand compares to its competition.
Tech Industry Research Firms: Several research firms produce research about the tech industry every year. They provide unbiased comprehensive information and data about tech markets and brands that can serve as reliable sources of secondary data for your students. Such firms include Ovum, ICDC, Gartner, and Forrester, among others.
Tech Industry Publications: The tech industry has lots of market-specific publications that can act as reliable secondary sources. They provide industry and company news, market information, trends, and opinions. Students should, however, note that most opinions in many publications are unqualified and should not be taken with authority when writing an academic research project.
The most reliable publications are those that have been formally evaluated such as dissertations and journals. The peer review ensures that such tech publications only provide high-quality information.
Vendors: For tech brands that have middlemen, vendors and IT solution providers working with the brand can be of great help since they are in contact with both the brand and the end-users frequently.
Vendors are very informed about the value a brand brings to the marketplace relative to other competing brands. Many IT firms have changed their products based on feedback provided by IT solution providers. This is because these solution providers are always looking for ways to help customers solve problems and so improve their businesses.
3- Probe Emerging IT Trends and How the Brand Is Approaching Them
ICT is an ever-evolving sector and tech brands are always in the process of changing their strategic and operational objectives and procedures to match these emergent needs. A researcher failing to probe the dominant paradigm of a tech brand as regards these trends is, therefore, making a big mistake.
In 2020 and beyond, the following topics in tech are significant and should attract the attention of researchers gathering information about tech brands:
i. Artificial intelligence and augmented intelligence
ii. Data science
iii. Cybersecurity and related issues such as digital identities
iv. Human-computer interactions
v. Robotics
vi. Cloud computing
vii. Sensor and wireless systems
viii. Machine learning
ix. Blockchain
x. The internet of things.
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A highly engaging one-day training program packed with a plethora of fun activities and games focusing on the key characteristics of high performing teams. The high energy training program will help you equip members of a team with the essential skill set and mind set to be a professional team player in a high performing team in which every individual takes responsibility to be productive, proactive and reliable.
Business Etiquette
The ability to handle yourself properly today can sometimes outweigh even your technical skills. If you know what to do, when to do it, and how to do it with grace and style, you’ll have a competitive edge in your career. All business experts agree that good manners promote good business. This is how important business etiquette is.
Call Control
The main focus of this one day tailored training program is to help call center agents reduce their AHT – Average call handling time by equipping them with the required call control and questioning skills needed to effectively control each call more efficiently and help them lead and steer conversations with customers tactfully towards a more...
Coaching People For Better Performance
In this two-day interactive training program, participants will learn a structured process that will enable them to systematically develop their people and unlock their potential to improve their performance. Participants will learn through a series of hands-on activities, and practice two different coaching models (Continuous support coaching model & GROW coaching model)...
Change Matters - Change Management
No matter if you are the boss at your company or an employee, change affects everyone. In dealing with change, people must address their own thoughts, feelings and behaviors first to be able to go through the labyrinth of change. There are loads of books and training programs addressing organizational change. The different thing about this training program...
Communication Skills for Customer Service Staff
The "Communication Skills for Customer Service Staff" training program is designed to assist all front-line customer service staff in enhancing their communication skills in order to provide a positive experience for customers. This program consists of seven modules that cover a variety of communication skills, such as having personal energy and passion...
Communication Skills for Sales Staff
Elevate your sales game with this dynamic training program! Gain the tools and strategies to build rapport, understand customers deeply, forge authentic connections, deliver exceptional service, overcome objections, and confidently close deals. Discover the secrets of tailoring your communication style and uncover persuasive conversations that leave a lasting impact.
Communicating with Clarity and Impact
This energetic training program focuses on the most essential communication skills needed for the challenging and competitive working environment of today. It starts off with a fun exercises that will put the listening skills of your class participants to the test and lay the ground for many of the concepts throughout the program.
Conflict Resolution
Conflict is inevitable, we’ve all had conflict situations in the past and probably will have them in the future. This two day conflict resolution training program will teach you or help you teach others how to more confidently deal with workplace conflict situations. Participants will discover how conflict situations can be turned around into opportunities.
Creative Problem Solving and Decision Making
This highly interactive workshop introduces a variety of creative problem solving and decision making tools and techniques. Participants will learn to analyze problems, generate creative solutions, and decide which solution most closely matches their needs. In addition to the numerous activities and exercises throughout the training where participants get to practice the different tools and techniques learned...
All you need
to deliver a great training!
Our training material packages come with all you need to provide
a professional and accelerated learning solution with
High Impact
Power Point Slide Deck
To support immersive learning, a high impact professionally designed power point slide deck to engage trainees at all levels.
Student
Workbook
A comprehensive reference workbook you can give out to your class participants as a quick future reference.
Trainer
Guide
With step-by-step clear directions with tips and suggestions on what to say and how to present each slide.
Activity
/Exercise Sheets
Various training material and support documents to help you both explain and debrief the different exercises, activities and games Plus a fun final Jeopardy style review game as a fun ending for your training program.
Additional
Support Documents
To ensure you have all you need to deliver a complete and professional training program, additional supporting documents are included with each full course material package. From training evaluation forms to 5 different certificate templates that you can edit and hand out to your participants at the end of your training.
Job Aids
& Forms
Specific forms designed to extend and reinforce the training that participants can utilize back on the job to help them apply the new learned concepts (Select training material packages)
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