The Trainers’ 3-Step Guide to Effectively Researching Tech Brands
The Trainers’ 3-Step Guide to Effectively Researching Tech Brands
- Free Trainer Tips
- /
- Last Updated: 07 October 2021
- /
- Hits: 1955
Tech brands move fast, hype spreads faster, and sources can be messy. If you’re guiding learners through a research project on a tech company, give them a simple, reliable path: frame the brief, triangulate trustworthy sources, and validate before publishing.
Step 1 — Frame the brief (so work stays focused)
- Define the question: e.g., “How does Brand X price and position its entry product vs. competitors in EMEA?”
- Scope: market, product line, time window (last 12–18 months), and deliverable type (report, deck, poster).
- Outcomes & objectives: decide what learners must show (e.g., timeline, comparison table, 3‑point conclusion). See Writing Proper Training Objectives and Why Outcomes Matter.
- Team roles: researcher, verifier, editor. Agree on sources to prioritise (primary first).
- Ethics: avoid rumours; cite clearly; distinguish fact from opinion.
Step 2 — Triangulate sources (primary → secondary → community)
Point learners to the strongest evidence first, then widen out:
- Primary (from the company): investor reports, newsroom posts, product docs, API docs, security whitepapers, job listings, support KBs, terms of service, and change logs.
- Secondary (independent): analyst houses and market research, reputable business press, regulatory filings, major conference talks and slide decks.
- Community: developer forums, GitHub issues, user groups, app store reviews—use to generate leads to primary sources, not as proof.
- Customers & partners: short interviews with users or channel partners add context. For outreach tips, see Networking for Your Success as a Trainer.
Tip: assign each learner a different source type and have them cross‑check each other’s findings.
Step 3 — Validate, synthesize, and present
- Freshness check: confirm publish date and “effective as of” notes; prefer items from the last 12–18 months.
- Corroborate: aim for two independent sources for any non‑obvious claim.
- Bias scan: marketing spin, competitor FUD, paid placements—label them as such.
- Compare: build a simple feature/price table and a timeline of key launches.
- Show your work: clean citations, short appendix, and a 3‑slide “+So what?” summary.
Trainer extras: worksheets & class flow
Brand(s): ___________________ Market/Region: ______________________
Key questions (3): 1) __________________ 2) __________________ 3) __________________
Primary sources to collect: _________________________________________
Secondary sources to collect: _______________________________________
Community leads to check: _________________________________________
Deliverables: □ timeline □ comparison table □ 3‑slide summary □ appendix
For deeper facilitation tactics and debrief scripts, see our Train the Trainer (Full Course) and Mini Course Packages.
Related tips & internal links
- The Power of Assessment — choose simple checks to confirm learning.
- Meet Organizational Objectives — align research outputs to business needs.
- Leverage Social Media in Class — safely gather sentiment and examples.
FAQs
About the Author
Written by the Training Course Material team, creators of practical, customizable resources for trainers worldwide.
39 Full Courses & 6 Mini Courses
Get all available programs
& save ...!!
Price: $4499.95 $2995.95
Great Value For Money
Read More |
+ |  |
The Presenter-Trainer Package®
Train The Trainer
Presenting With Impact
Price: $359.95 $299.95
SAVE $59.95
Read More
Retail Excellence Series®
3 Complete Courseware
Packages in 1
Frontline Retail Selling Skills
Retail Sales Planning & Forecasting
Passionate Retail Experts
Price: $539.855 $349.95
Pay for 2 Get 1 Free
Read More
Sales excellence series®
3 Complete Courseware
Packages in 1
Sales Management
Professional Selling Skills
Sales Territory Planning & Routing
Price: $539.855 $349.95
Pay for 2 Get 1 Free
Read More
Call Center Excellence Series®
4 Complete Courseware
Packages in 1
Handling angry and difficult callers
Call control
Find a way to say YES!
Successful telephone debt collection
Price: $719.95 $449.95
Pay for 2 programs and Get 2 programs Free
Read More
Communication Excellence Series®
4 Complete Courseware
Packages in 1
Communicating with clarity and impact
Negotiating for results
Conflict resolution
Presenting With Impact
Price: $719.95 $449.95
Pay for 2 programs and Get 2 programs Free
Read More
Customer Service Excellence Series®
5 Complete Courseware
Packages in 1
Vision, Energy & Passion To Serve
Pathways to service excellence
Find a way to say YES!
Passionate Retail Experts
Setting others up for success
Price: $899.75 $599.95
Pay for 3 Get 2 Free
Read More
Find Out
Your Leadership
Style
Instant Download Training packages
Emotional Intelligence
Through a series of hands-on activities and key emotional intelligence concepts, this one-day training program will help participants improve their emotional intelligence skills enabling them to use emotional information from themselves and others, integrate this with their thinking for better decision making helping them to more easily get what they want from the immediate situation and from life in general.
Find a way to say YES! (Telephone customer service)
This fun high energy two day call center customer service excellence program combines the best in corporate training with the best in personal motivation. Throughout the training program agents discover that it’s truly up to them to make a difference and that each agent is directly responsible for the success of the business.
Front Line retail selling skills
Many retail store sales agents may believe that focusing on sales and achieving sales targets will necessarily affect the level of customer service they provide. However, when retail employees focus on how their customers feel and make decisions throughout the experience, they deliver excellent service and develop valuable two-way RELATIONSHIPS.
Handling angry and difficult callers
It’s no fun being on the receiving end of a frustrated angry shouting caller who just had a bad customer experience and out to get his/her revenge, particularly when the caller’s issue was not even your fault in the first place. This one day program will help you teach call center agents a simple but powerful 3 step process. Using this process.
Influencing People
The sophisticated ability of humans to influence and be influenced by each other is probably one of the key foundations of the evolutionary success of our species. It’s an essential part of human communication and a powerful tool in both the personal and professional lives of people of all sorts. We all need to use the art of influencing others in some aspect of our lives...
Lead, Motivate & Inspire - Leadership Skills Training
The best leaders have the ability to share their vision with passion and commitment, giving their people a purpose, a challenge they are willing to embrace and carry on to achieve amazing results. This two day activity based training program will empower you as a leader in bringing out the best in yourself and others by exploring the most critical success...
Marketing Essentials
This two-day training program aims to help you transition from thinking like a consumer to thinking more like a marketer. It takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan.
Managing Office Politics
In today’s complex and competitive work environment, understanding and effectively navigating office politics is essential for career success. The "Mastering Office Politics" training program is designed to equip professionals with the knowledge and skills needed to thrive in any organizational setting. Through this comprehensive program, participants will explore the dynamics of workplace politics...
Managing People
Packed with fun, hands-on activities, this two-day program will help you teach your class four core management fundamentals that are essential for each new line manager and supervisor. From setting clear objectives to monitoring performance to motivating your team, situational leadership and more...
Managing The Customer Experience
The customer experience has emerged as a critical difference in today's competitive corporate environment. In this practical training workshop, we'll introduce you to the world of customer experience (CX) and provide you the tools you need to manage it successfully. Participants in this hands-on course will acquire the skills necessary to design customer journey maps, a crucial tool for enhancing CX, through a variety of practical exercises.
Negotiating for Results
Negotiating is a part of everyday life. We negotiate in our work, with our friends, and even our family members. In this two day class, participants will learn what negotiation is and how to get the most from their personal negotiations. Participants will discover their personality style and how to negotiate effectively with other personality styles.
New College Instructor Orientation
Making the move from industry to classroom is difficult for many new college instructors. Your day is not your own anymore – each moment is about focusing on the adult learners in your classroom. You may be used to clocking into a 9 to 5 job but teaching in a college is much different: you’ll need to know how to manage your time, prepare lesson plans, develop assignments and tests, and how to evaluate your students.
Administrative Assistant Skills
This two day training program is packed with techniques for improving the most essential basic business writing skills as well as both verbal and non-verbal communication in general in addition to proper time management and general office organization techniques that will help administrative assistants, secretaries and office managers in performing their day to day tasks more confidently and professionally.
Anger Management
We all know an angry face when we see one. Anger is such a universal and powerful emotion that can make you physically and emotionally ill, sap your energy and poison your relationships or it can motivate you to make needed changes and add vitality to your life. This training program aims to help you adopt a more constructive attitude towards your anger and to more effectively manage anger in others as well.
Building High Performing Teams
A highly engaging one-day training program packed with a plethora of fun activities and games focusing on the key characteristics of high performing teams. The high energy training program will help you equip members of a team with the essential skill set and mind set to be a professional team player in a high performing team in which every individual takes responsibility to be productive, proactive and reliable.
Business Etiquette
The ability to handle yourself properly today can sometimes outweigh even your technical skills. If you know what to do, when to do it, and how to do it with grace and style, you’ll have a competitive edge in your career. All business experts agree that good manners promote good business. This is how important business etiquette is.
Call Control
The main focus of this one day tailored training program is to help call center agents reduce their AHT – Average call handling time by equipping them with the required call control and questioning skills needed to effectively control each call more efficiently and help them lead and steer conversations with customers tactfully towards a more...
Coaching People For Better Performance
In this two-day interactive training program, participants will learn a structured process that will enable them to systematically develop their people and unlock their potential to improve their performance. Participants will learn through a series of hands-on activities, and practice two different coaching models (Continuous support coaching model & GROW coaching model)...
Change Matters - Change Management
No matter if you are the boss at your company or an employee, change affects everyone. In dealing with change, people must address their own thoughts, feelings and behaviors first to be able to go through the labyrinth of change. There are loads of books and training programs addressing organizational change. The different thing about this training program...
Communication Skills for Customer Service Staff
The "Communication Skills for Customer Service Staff" training program is designed to assist all front-line customer service staff in enhancing their communication skills in order to provide a positive experience for customers. This program consists of seven modules that cover a variety of communication skills, such as having personal energy and passion...
Communication Skills for Sales Staff
Elevate your sales game with this dynamic training program! Gain the tools and strategies to build rapport, understand customers deeply, forge authentic connections, deliver exceptional service, overcome objections, and confidently close deals. Discover the secrets of tailoring your communication style and uncover persuasive conversations that leave a lasting impact.
Communicating with Clarity and Impact
This energetic training program focuses on the most essential communication skills needed for the challenging and competitive working environment of today. It starts off with a fun exercises that will put the listening skills of your class participants to the test and lay the ground for many of the concepts throughout the program.
Conflict Resolution
Conflict is inevitable, we’ve all had conflict situations in the past and probably will have them in the future. This two day conflict resolution training program will teach you or help you teach others how to more confidently deal with workplace conflict situations. Participants will discover how conflict situations can be turned around into opportunities.
Creative Problem Solving and Decision Making
This highly interactive workshop introduces a variety of creative problem solving and decision making tools and techniques. Participants will learn to analyze problems, generate creative solutions, and decide which solution most closely matches their needs. In addition to the numerous activities and exercises throughout the training where participants get to practice the different tools and techniques learned...
Emotional Intelligence
Through a series of hands-on activities and key emotional intelligence concepts, this one-day training program will help participants improve their emotional intelligence skills enabling them to use emotional information from themselves and others, integrate this with their thinking for better decision making helping them to more easily get what they want from the immediate situation and from life in general.
Find a way to say YES! (Telephone customer service)
This fun high energy two day call center customer service excellence program combines the best in corporate training with the best in personal motivation. Throughout the training program agents discover that it’s truly up to them to make a difference and that each agent is directly responsible for the success of the business.
Front Line retail selling skills
Many retail store sales agents may believe that focusing on sales and achieving sales targets will necessarily affect the level of customer service they provide. However, when retail employees focus on how their customers feel and make decisions throughout the experience, they deliver excellent service and develop valuable two-way RELATIONSHIPS.
Handling angry and difficult callers
It’s no fun being on the receiving end of a frustrated angry shouting caller who just had a bad customer experience and out to get his/her revenge, particularly when the caller’s issue was not even your fault in the first place. This one day program will help you teach call center agents a simple but powerful 3 step process. Using this process.
Influencing People
The sophisticated ability of humans to influence and be influenced by each other is probably one of the key foundations of the evolutionary success of our species. It’s an essential part of human communication and a powerful tool in both the personal and professional lives of people of all sorts. We all need to use the art of influencing others in some aspect of our lives...
Lead, Motivate & Inspire - Leadership Skills Training
The best leaders have the ability to share their vision with passion and commitment, giving their people a purpose, a challenge they are willing to embrace and carry on to achieve amazing results. This two day activity based training program will empower you as a leader in bringing out the best in yourself and others by exploring the most critical success...
Marketing Essentials
This two-day training program aims to help you transition from thinking like a consumer to thinking more like a marketer. It takes a step by step approach to clearly outline the whole marketing process from market research to putting together a marketing strategy and a marketing plan.
Managing Office Politics
In today’s complex and competitive work environment, understanding and effectively navigating office politics is essential for career success. The "Mastering Office Politics" training program is designed to equip professionals with the knowledge and skills needed to thrive in any organizational setting. Through this comprehensive program, participants will explore the dynamics of workplace politics...
Managing People
Packed with fun, hands-on activities, this two-day program will help you teach your class four core management fundamentals that are essential for each new line manager and supervisor. From setting clear objectives to monitoring performance to motivating your team, situational leadership and more...
Managing The Customer Experience
The customer experience has emerged as a critical difference in today's competitive corporate environment. In this practical training workshop, we'll introduce you to the world of customer experience (CX) and provide you the tools you need to manage it successfully. Participants in this hands-on course will acquire the skills necessary to design customer journey maps, a crucial tool for enhancing CX, through a variety of practical exercises.
Negotiating for Results
Negotiating is a part of everyday life. We negotiate in our work, with our friends, and even our family members. In this two day class, participants will learn what negotiation is and how to get the most from their personal negotiations. Participants will discover their personality style and how to negotiate effectively with other personality styles.
New College Instructor Orientation
Making the move from industry to classroom is difficult for many new college instructors. Your day is not your own anymore – each moment is about focusing on the adult learners in your classroom. You may be used to clocking into a 9 to 5 job but teaching in a college is much different: you’ll need to know how to manage your time, prepare lesson plans, develop assignments and tests, and how to evaluate your students.
Administrative Assistant Skills
This two day training program is packed with techniques for improving the most essential basic business writing skills as well as both verbal and non-verbal communication in general in addition to proper time management and general office organization techniques that will help administrative assistants, secretaries and office managers in performing their day to day tasks more confidently and professionally.
Anger Management
We all know an angry face when we see one. Anger is such a universal and powerful emotion that can make you physically and emotionally ill, sap your energy and poison your relationships or it can motivate you to make needed changes and add vitality to your life. This training program aims to help you adopt a more constructive attitude towards your anger and to more effectively manage anger in others as well.
Building High Performing Teams
A highly engaging one-day training program packed with a plethora of fun activities and games focusing on the key characteristics of high performing teams. The high energy training program will help you equip members of a team with the essential skill set and mind set to be a professional team player in a high performing team in which every individual takes responsibility to be productive, proactive and reliable.
Business Etiquette
The ability to handle yourself properly today can sometimes outweigh even your technical skills. If you know what to do, when to do it, and how to do it with grace and style, you’ll have a competitive edge in your career. All business experts agree that good manners promote good business. This is how important business etiquette is.
Call Control
The main focus of this one day tailored training program is to help call center agents reduce their AHT – Average call handling time by equipping them with the required call control and questioning skills needed to effectively control each call more efficiently and help them lead and steer conversations with customers tactfully towards a more...
Coaching People For Better Performance
In this two-day interactive training program, participants will learn a structured process that will enable them to systematically develop their people and unlock their potential to improve their performance. Participants will learn through a series of hands-on activities, and practice two different coaching models (Continuous support coaching model & GROW coaching model)...
Change Matters - Change Management
No matter if you are the boss at your company or an employee, change affects everyone. In dealing with change, people must address their own thoughts, feelings and behaviors first to be able to go through the labyrinth of change. There are loads of books and training programs addressing organizational change. The different thing about this training program...
Communication Skills for Customer Service Staff
The "Communication Skills for Customer Service Staff" training program is designed to assist all front-line customer service staff in enhancing their communication skills in order to provide a positive experience for customers. This program consists of seven modules that cover a variety of communication skills, such as having personal energy and passion...
Communication Skills for Sales Staff
Elevate your sales game with this dynamic training program! Gain the tools and strategies to build rapport, understand customers deeply, forge authentic connections, deliver exceptional service, overcome objections, and confidently close deals. Discover the secrets of tailoring your communication style and uncover persuasive conversations that leave a lasting impact.
Communicating with Clarity and Impact
This energetic training program focuses on the most essential communication skills needed for the challenging and competitive working environment of today. It starts off with a fun exercises that will put the listening skills of your class participants to the test and lay the ground for many of the concepts throughout the program.
Conflict Resolution
Conflict is inevitable, we’ve all had conflict situations in the past and probably will have them in the future. This two day conflict resolution training program will teach you or help you teach others how to more confidently deal with workplace conflict situations. Participants will discover how conflict situations can be turned around into opportunities.
Creative Problem Solving and Decision Making
This highly interactive workshop introduces a variety of creative problem solving and decision making tools and techniques. Participants will learn to analyze problems, generate creative solutions, and decide which solution most closely matches their needs. In addition to the numerous activities and exercises throughout the training where participants get to practice the different tools and techniques learned...
All you need
to deliver a great training!
Our training material packages come with all you need to provide
a professional and accelerated learning solution with
High Impact
Power Point Slide Deck
To support immersive learning, a high impact professionally designed power point slide deck to engage trainees at all levels.
Student
Workbook
A comprehensive reference workbook you can give out to your class participants as a quick future reference.
Trainer
Guide
With step-by-step clear directions with tips and suggestions on what to say and how to present each slide.
Activity
/Exercise Sheets
Various training material and support documents to help you both explain and debrief the different exercises, activities and games Plus a fun final Jeopardy style review game as a fun ending for your training program.
Additional
Support Documents
To ensure you have all you need to deliver a complete and professional training program, additional supporting documents are included with each full course material package. From training evaluation forms to 5 different certificate templates that you can edit and hand out to your participants at the end of your training.
Job Aids
& Forms
Specific forms designed to extend and reinforce the training that participants can utilize back on the job to help them apply the new learned concepts (Select training material packages)
Get all our training Packages
and Save!
