Tips for launching a successful training business in 2019

You are here: Home / Free Trainer Tips Blog / Tips for launching a successful training business in 2019

Tips for launching a successful training business

So you want your training business to be successful, huh?

Well, before you jump headlong into the unknown (we know, we know, you can’t wait to get started), take some time to read and absorb our top tips for launching a successful training business.


Tip #1

Know your audience

Before you even begin doing anything, you need to really understand the corner of the market you’ll be targeting.

Let’s face it, no one is going to give credibility to a training company that supplies anything from weight loss courses through to project management training.

Put simply, you need a niche.

This may already be clear if you have expertise in a specific sector or industry, but it’s still important to do your research.

Your goal is to find a specific audience for your services. Then get to know them better than you know the closest members of your own family. Who are they? What kind of learning are they thirsty for? What kind of training programmes will they reach into their pockets for?

There is an element of trial and error to this, and there’s no guarantee you’ll get it right first time. It may be that you float an idea that bombs entirely. But this should be the catalyst for more thorough market research. Don’t be afraid of reaching out to your network, talking to them frankly about your plans and taking onboard the feedback from the very people who may buy your course in the future.


Tip #2

Killer content

Your training courses will be filled to the brim with content. No matter what you’re offering, every corner of every course needs content. And you need it to be en point.

Polished and professional, every aspect of your content needs to give off the vibe that you’re an expert in your industry. You know exactly what you’re talking about it and you can deliver it in the most creative and effective way possible.


But not every industry expert is a proficient writer, or film maker or graphic designer, and that’s where you need to reach out for support.

When you try and do it all yourself, it’s likely to not hit the spot every time. So seeking support and getting expert advice, and even input from them in the future, is an excellent building block to success.


Tip #3

Assess the sustainability

Not every training course will have legs, so it’s important to really think about whether it’s worth investing hard earned money and time into certain subject areas.

We hate to break it to you, but just because it’s a burning passion of yours doesn’t necessarily mean anyone else will give it the time of day.

You’re in this business for longevity, remember? So take some time to assess how sustainable your courses will before you invest yourself too much in the wrong thing.


Tip #4

Get your name out there

You can have the most robust training programmes and all the qualifications in the world, but that doesn’t get people signing up for your course.

Marketing does.

Your first port of call is a slick, professional looking website that makes you stand out from the crowd.

Your courses aren’t about YOU, no matter how much time or money you’ve invested into them. Your courses are about your target audience, so everything you do when it comes to marketing needs to be geared towards finding them.

When your website is up and running start to think about the social media platforms most appropriate to the kind of courses you are selling and then expand beyond that. Consider publications, websites, locations that might be best placed to carry adverts and then make it happen.

Then, when you’ve got a few good reviews under your belt, circulate them through all of the channels available to you.

But remember, marketing never stops. It’s always about building your pipeline, so don’t get complacent if you sell out your first course – there’s still the next one to fill.


Tip #5

Just do it!

When the thinking and planning and analysing comes to an end, it is most definitely crunch time.

Letting go of fear and apprehension is hard, but it’s the only thing standing between you and the training business of your dreams. So when you’re ready and armed with a robust plan, it’s time to dive in and get started.

Good luck!

36 Full Courses & 6 Mini Courses.

34 Full Courses & 6 Mini Courses

Get all available programs
& save ...!!

Price: $4499.95 $2995.95

Great Value For Money

Read More

Are You a
Visual, Auditory or Kinaesthetic ?

How well do you
cope under
pressure? .

Are You A
people person?

Forward looking, or
Stuck in a time

How content
are you?

How soft-centred
are you?

Find Out
Your Leadership

Emotionally intelligent are You ?

Train The Trainer + Presenting With Impact

The Presenter-Trainer Package®

Train The Trainer

Presenting With Impact

Price: $359.95 $299.95

SAVE $59.95

Read More
Retail Excellence Series

Retail Excellence Series®

3 Complete Courseware
Packages in 1

Frontline Retail Selling Skills

Retail Sales Planning & Forecasting

Passionate Retail Experts

Price: $539.855 $349.95

Pay for 2 Get 1 Free

Read More
Sales excellence series

Sales excellence series®

3 Complete Courseware
Packages in 1

Sales Management

Professional Selling Skills

Sales Territory Planning & Routing

Price: $539.855 $349.95

Pay for 2 Get 1 Free

Read More
Call Center Excellance Series

Call Center Excellence Series®

4 Complete Courseware
Packages in 1

Handling angry and difficult callers

Call control

Find a way to say YES!

Successful telephone debt collection

Price: $719.95 $449.95

Pay for 2 programs and Get 2 programs Free

Read More
Communication Excellence Series

Communication Excellence Series®

4 Complete Courseware
Packages in 1

Communicating with clarity and impact

Negotiating for results

Conflict resolution

Presenting With Impact

Price: $719.95 $449.95

Pay for 2 programs and Get 2 programs Free

Read More
Customer Service Excellence Series

Customer Service Excellence Series®

5 Complete Courseware
Packages in 1

Vision, Energy & Passion To Serve

Pathways to service excellence

Find a way to say YES!

Passionate Retail Experts

Setting others up for success

Price: $899.75 $599.95

Pay for 3 Get 2 Free

Read More

Instant Download
Training packages

This two day training program is packed with techniques for improving the most essential basic business writing skills as well as both verbal and non-verbal communication in general in addition to proper time management and general office organization techniques that will help administrative assistants, secretaries and office managers in performing their day to day tasks more confidently and professionally.

Price: $199.95 $179.95

No matter who you are, we all have 168 hours each week. Your ability to best utilize those 168 hours will ultimately determine your success. Using self-discovery, hands-on activities and innovative concepts, throughout this high energy training program, participants will learn how to get better control of their time and their life in general.

Price: $199.95 $179.95

A highly engaging one-day training program packed with a plethora of fun activities and games focusing on the key characteristics of high performing teams.

Price: $199.95 $179.95

All you need
to deliver a great training!

Our training material packages come with all you need to provide
a professional and accelerated learning solution with


High Impact
Power Point Slide Deck

To support immersive learning, a high impact professionally designed power point slide deck to engage trainees at all levels.



A comprehensive reference workbook you can give out to your class participants as a quick future reference.



With step-by-step clear directions with tips and suggestions on what to say and how to present each slide.


/Exercise Sheets

Various training material and support documents to help you both explain and debrief the different exercises, activities and games Plus a fun final Jeopardy style review game as a fun ending for your training program.


Support Documents

To ensure you have all you need to deliver a complete and professional training program, additional supporting documents are included with each full course material package. From training evaluation forms to 5 different certificate templates that you can edit and hand out to your participants at the end of your training.


Job Aids
& Forms

Specific forms designed to extend and reinforce the training that participants can utilize back on the job to help them apply the new learned concepts (Select training material packages)

Get all our training Packages
and Save!

Save over $1500 and Get each full program for under $99.00 & 6 Mini Courses free
Site Guarding