Master Strategic Planning with Force Field Analysis Tools
A Decision Making tool
Force-Field Analysis is a tool for studying a situation that you want to change. The method was first described by Kurt Lewin and is based on the observations that, in general, a situation can be described as a balance between two types of forces.
First, the forces on both sides must be identified. Then they must be weighed in terms of the amount of force they exert. When we can see more clearly what these various forces are and how significant (or strong) they are, there is a better chance of bringing change in the direction we seek.
For example,look at the basic force field analysis below you decided to make for the new idea you have for improving service before you push your suggestion to your manager.
Steps in Force Field Analysis
1. Identify problem – describe in writing the change desired.
2. Define problem in terms of:
a) Present situation
b) Situation you desire to see when problem is solved
3. List forces working for and against change.
4. Underline the most important forces/give a weighting.
5. For each restraining force list actions you could take to reduce/eliminate that force.
6. For each driving force list actions which would increase that force.
7. Determine most promising steps you could take in sequence.
8. Re-examine your steps for resources required and omit steps which do not help achieve your goal.
Using Force Field Analysis as a means of conceptualising a change, highlights then, certain forces which are promoting change and others which are resisting it. Changing the balance could involve:
• adding or strengthening driving forces
• removing or weakening restraining forces
• a combination of these
Example of Force Field Analysis
Present situation: Unhealthy diet, lack of exercise, gaining weight
Desired Situation: Fitter, more energy, long term health
|
DRIVING FORCES |
RESTRAINING FORCES |
| Good example to children | Lack of time for self to exercise |
| Join in with kids activities | Chocaholic/Puddingaholic |
| Improved self confidence/feel good factor | Ready meals on the run/routine |
| More energy/less stressed | Stress – comfort eating |
| Wardrobe of clothes that don’t really fit – economic benefit | Lack of energy/motivation to get started – easy to put off |
| Long term health benefits for me | |
| Family history of strokes/heart attack |
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