What do I get exactly?
You receive a zipped file instantly upon purchase that includes the following in MS office format
Trainer Guide (93 Pages).
Student workbook (96 Pages).
Slide deck (65 slides).
Bonus activities ( 22 activities ).
Training support documents ( Training evaluation forms, 5 certificate templates, program outline).
Review game.
$179.95 $199.95
You will receive a secure link by email to download your purchase immediately after purchase.
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- 22 games and activities you can use to enrich your trainings.
- Useful training forms (Evaluation forms, certificates).
- All you need to run a great training program.
- A fun, engaging Power Point review game to easily review key questions and concepts, improve retention through a competitive challenge designed to be the grand finale of your training program.
Competitive review game
A Power Point Review game to excite your participants about your training material where they compete to win by answering questions about the training program in a series of fun rounds.
The competitive Power Point game is fully customizable, just change the questions/answers, images, backgrounds…etc. Save as a new file & create 100’s of other review games for any training materials or program to always end your training program on a high note.
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Overview
Course Objectives
By the end of this training course participants will be able to:
Understand what marketing is and differentiate between sales and marketing.
Describe key marketing concepts and terminology.
Prepare to commission research and put together a research brief.
Demonstrate knowledge and practice steps needed to create a complete marketing strategy.
List the components of a marketing plan.
Recognize today’s changes in marketing in response to the rise of technology, connectivity, social media and the internet.
Outline of topics
Module 1: Marketing Primer:
What is marketing?
Marketing Vs Selling
Key marketing concepts
The new marketing realities.
Module 2: Marketing Research:
Why marketing research is important?
Problem identification and problem solving research.
Types of research data
Putting together a research brief and preparing to commission research
Module 3: The Marketing Strategy:
Defining the Mission.
External influences / PESTLE analysis.
SWOT analysis – Strengths, Weaknesses, Opportunities and Threats
Setting marketing objectives
The marketing strategy and marketing mix (4P’s)
Module 4: The Marketing Plan:
Why is a marketing plan necessary?
Contents of a marketing plan.
Implementation – making the marketing plan work.
Marketing plan evaluation and control.
Module 5: Marketing in a connected world:
Major changes in today’s connected marketplace.
The power of the “F” Factor (Friends, Family, Facebook, Fans, Followers).
Connectivity as the game-changer of marketing.
From traditional to digital marketing
Competitive review game – An Exciting review challenge (Power Point Game) to end your training on a high note!
Training Material Samples
Slide Samples
Trainer Guide Samples
Workbook Samples
The Fully Customizable Training package includes
- Fully Scripted Training Guide
- Participant Reference Workbook
- Powerpoint Slide Presentation
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Even if you’ve never delivered a training course before and are finding the whole process a little daunting, our training materials provide everything you need to complete an effective, engaging and fun professional course.
Our training course materials are presented in an easy-to-follow format with enhanced instructions for trainers to explain all of the key points, models and concepts to delegates with clear directions and debriefing instructions for every activity and exercise, incorporating the key points and main takeaways to deliver and tips on how to get your points across. Our tabular Trainer’s Guide provides clear direction and suggestions on what to do and say with each presentation slide, to enhance the delivery of our high-impact PowerPoint slide deck and comprehensive participant workbook.
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Select one of our comprehensive, fully inclusive training courses or incorporate our modular courses into your existing materials to enhance your content and enrich delivery using fresh, engaging models and concepts that have been proven to work, time and time again.
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Sales & Marketing trainer
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All our training course material packages are 100% customizable and can be adapted to match your training objectives and the requirements of your audience. You can even re-brand your course materials with your own corporate identity, although we retain copyright of our course content and do not permit the resale of our packages.
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Our comprehensive range of courseware packages and training modules incorporate a range of niche-specific subject areas targeted towards clients in the retail sector, including topics such as retail selling skills and retail sales forecasting and planning . We also offer a range of call center-specific training courses like controlling calls , handling angry callers and telephone debt collection.
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