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Crisis Management and Emergency response role play scenarios

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Crisis Management and Emergency response role play scenarios

Crisis‑Management & Emergency‑Response Role Play Scenarios

Practise real‑world crisis leadership with four complete simulations—each includes objectives, roles, step‑by‑step instructions, and a verbatim dialogue so facilitators can run the exercise immediately.

Scenario 1 – Responding to a Product Recall

Objective

  • Draft and launch a nationwide safety recall in under 30 minutes.
  • Communicate transparently to protect customers and brand trust.

Roles

  • Crisis Manager (chair)
  • Supply‑Chain Lead
  • Marketing / PR Manager
  • Legal Counsel
  • Customer‑Service Lead

Full Dialogue

Crisis Manager: “Team, we have a defect in our new smart‑kettle line that can cause overheating. We must recall 12,000 units immediately. Supply Chain, where are we on inventory?”

Supply‑Chain Lead: “10,000 are already shipped to retailers; 2,000 remain in our DCs.”

Marketing Manager: “We should draft a press release within the hour, post on our site, and push email + social blasts. Transparency beats rumours.”

Legal Counsel: “Agreed, but we must file Form 3500 with the Consumer Product Safety Commission first. I’ll handle regulatory notifications.”

Customer‑Service Lead: “I’ll spin up a hotline and chatbot script. Refund plus 20 % voucher?”

Crisis Manager: “Yes—full refund or replacement and 20 % coupon. Let’s also publish an FAQ. Marketing, can you finalise copy in 30 minutes?”

Marketing Manager: “On it. I’ll coordinate graphics for social, too.”

Crisis Manager: “Good. We meet again in 45 minutes for status. Our priorities: customer safety, regulatory compliance, brand trust. Go!”

Debrief Questions

  • Which stakeholder group was addressed first, and why?
  • How well did the team balance speed vs. accuracy?

Scenario 2 – Handling an IT Security Breach

Objective

  • Contain a live data‑breach, notify regulators, and reassure customers.
  • Coordinate IT, legal, and communications under intense time‑pressure.

Roles

  • CISO / IT Lead
  • Legal & Compliance Officer
  • CEO (decision maker)
  • Comms Director

Full Dialogue

CISO: “We detected exfiltration of 5 GB of customer data 20 minutes ago. The breach is still active on our payment server.”

CEO: “Immediate containment first. What’s your plan?”

CISO: “Shut down external traffic, rotate tokens, and isolate the payment cluster. Estimated downtime: 45 minutes.”

Legal Officer: “We have 72 hours to notify the regulator. Comms, draft a placeholder statement: ‘We are investigating a security incident…’”

Comms Director: “Understood. We’ll push to the website banner and email affected users within two hours.”

CEO: “Do it. Customers must hear from us—not the media.”

CISO: “I’ll deliver a root‑cause update in three hours and a full plan in 24.”

Debrief Questions

  • Did the team prioritise technical containment or disclosure first?
  • How clearly were roles and timelines assigned?

Scenario 3 – Natural Disaster Disrupts Operations

Objective

  • Create a business‑continuity plan that protects employees and keeps critical services running.

Roles

  • Business‑Continuity Lead
  • HR / Safety Coordinator
  • Operations Manager
  • Customer‑Care Lead

Full Dialogue

B‑C Lead: “Hurricane Ida’s path shifted—landfall near HQ in 18 hours. Priority 1: employee safety. HR, evacuation status?”

HR Coordinator: “All staff notified. 80 % can work remotely; 20 % need shelter instructions.”

Operations Mgr: “Data‑centre generators good for 72 hours. Logistics hub is in flood zone—closing in six hours.”

Customer‑Care Lead: “We’ll add IVR and site banner: ‘Possible shipping delays due to severe weather.’ Social team will monitor complaints.”

B‑C Lead: “Perfect. Daily check‑ins 08:00 & 18:00 until storm passes. Post‑storm damage assessment ETA 24 hours after all‑clear.”

Debrief Questions

  • Which critical operations were protected first, and why?
  • Where could redundancy be improved?

Scenario 4 – Public Relations Firestorm

Objective

  • Respond to viral social‑media complaints and restore brand trust.

Roles

  • Crisis Manager
  • PR Director
  • Legal Counsel
  • Social‑Media Lead
  • Press / Stakeholders (observers)

Full Dialogue

Crisis Manager:  “A TikTok video of our defective charger hit 2 M views in 3 hours. #FireHazard trending.”
PR Director:    “We must post a holding statement within 60 minutes. Tone: ownership + next steps.”
Legal Counsel:  “Avoid definitive fault wording until we confirm. Use: ‘Potential safety issue under investigation.’”
Social Lead:    “We’ll reply to top 10 comments with link to statement and direct‑message form.”
Crisis Manager: “Media briefing at 16:00.  Who’s spokesperson?”
PR Director:    “I’ll take it. Draft FAQs and talking points ASAP.”
Stakeholder (press): “Why did your QA miss this? How many units affected?”
PR Director:    “Quality checks met standard, but we’re investigating and have halted shipments.  We’ll update numbers within 24 hours.”

Debrief Questions

  • How consistent were messages across legal, PR, and social teams?
  • Did the spokesperson address tough questions transparently?
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