My favourite brand
My favourite brand
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Activity: My Favourite Brand
Category: Games & Activities
Hits: 18146
This interactive branding activity helps participants explore the emotional and experiential connections they have with brands. It can be easily adapted for leadership development, teamwork, company culture, or marketing workshops.
Why This Activity?
To uncover what makes brands inspiring and explore how those same traits can shape strong teams and company cultures.
Materials Needed
- 3–4 printed brand logos per participant (brought in advance)
- Flip chart paper or whiteboard
- Markers and tape/magnets
Room Setup:
Tables arranged into small clusters for teams of 3–4. One flip chart or wall display area available for each team’s presentation.
Activity Instructions
- Split participants into small teams (3–4 per group).
- Ask team members to share their brand logos and explain their personal connection to each.
- Each team discusses and selects the top 2 logos that represent admired brands.
- Assign a spokesperson to present the team’s choices to the full group (attach logos to flip chart).
- Encourage storytelling and emotional connections during each team’s presentation.
Group Discussion & Debrief
- What common themes did we see across brand choices?
- What do these companies consistently do well?
- What emotional experiences do these brands create?
- How do these brand values compare to our own team or company?
- What could we adopt from these admired brands into our work culture?
Optional Variations
- Leadership Track: Replace “brand” with “leader” and describe traits of inspiring leaders.
- Remote Delivery: Participants upload logos to a shared whiteboard or Miro board.
- Rapid Fire Pitch: Teams defend their chosen brand in 60 seconds and class votes on the winner.
Personal Reflection
End the session with a simple commitment:
“One trait from a brand I admire that I will bring to my team this week is: ________.”
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