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Value Exercise

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Value Exercise

Value Exercise – Proving Worth Over Price

Category: Games & Activities Time: 20–30 minutes Format: Demo + drills

Overview

This simple, high‑impact demonstration shows that value often outweighs price. Participants see how layered benefits and clear narratives shift attention away from cost and toward perceived worth.

Learning objectives

  • Illustrate how layered benefits move decisions from price to value.
  • Craft and communicate sharper value propositions.
  • Use short storytelling to reframe price positively.
  • Apply value selling concepts in real conversations.

Core activity: $100 pen vs $1 pen

  1. Invite a volunteer: Offer two identical items, one priced at $100 and the other at $1. Expect most to choose the $1 item.
  2. Benefit #1: Add a lifetime replacement guarantee. Poll the room; record votes.
  3. Benefit #2: Add VIP line‑skipping at cinemas & gas stations. Poll again.
  4. Benefit #3: Reveal the $1 item fails after a week. Poll again.
  5. Benefit #4: Add that the $100 item retains 75% resale value. Final poll and tally.
  6. Highlight the moment: Call out when and why the majority shifted preference.

Debrief questions

  • Which benefit moved the crowd most? Why?
  • How will you structure benefits to surpass price concerns?
  • What proofs or guarantees could raise perceived value in your offer?

Bonus game #1: Price‑Tag Switcheroo

Goal: Reframe even “crazy” prices with persuasive storytelling.

How to play: Prepare two decks—random items and random prices. Pairs draw one of each and craft three convincing value statements. Each pair pitches; the audience votes for the most believable story. Discuss what overcame price shock.

Bonus game #2: Build‑Your‑Own Value Stack

Goal: Layer benefits until perceived value exceeds the price.

How to play: Teams get a baseline product (e.g., SaaS at $50/month). Draw 3–5 add‑ons from a benefits deck. Reveal add‑ons one by one to a “buyer”, gauging willingness to pay each time. Debrief which sequences carried the most weight.

Facilitation tips

  • Bring real customer quotes or case studies to show value in action.
  • Encourage authentic storytelling to add emotional weight.
  • Use live polls or show‑of‑hands; keep the pace brisk.
  • Invite quieter voices to explain their vote.

Accessibility & virtual adaptation

  • Use digital polls or chat for voting.
  • Run bonus games in breakout rooms.
  • Share a live tally/board via screen share.
  • Front‑Line Retail Sales Skills – value conversations at the front line. View package →
  • Influencing People – framing and persuasive techniques. View package →
  • Negotiating for Results – offers, concessions, trades. View package →

Free assessment tools & quizzes

FAQ

How many people does this support?

Works with any group size. For large rooms, use table teams and tally votes per table to keep it fast.

Is the $100 vs $1 example mandatory?

No. Swap the items to match your sector (e.g., two mugs, two notebooks) while keeping benefits layered over time.

How do we keep the crowd engaged?

Use quick polls between each benefit, call on a few voters to explain their switch, and move briskly.

Can this run remotely?

Yes. Use a poll after each benefit and display a simple chart of the shift.

Any prep we should do?

Pre‑write 3–4 strong benefits that escalate value, plus one drawback for the cheaper option to create contrast.

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