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Training Materials, buy them off-shelf or design them yourself?

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Training Materials, buy them off-shelf or design them yourself?

 

Both paths can work. Your choice depends on time, stakes, and how much tailoring your client needs. Here’s a practical way to decide—plus a design checklist you can use either way.

When buying makes sense

  • Speed to launch: you need a workshop next week. Use ready builds like Mini Course Packages (half‑day) or Full Course Packages (full day).
  • Proven structure: tested agendas, timings, and activities reduce delivery risk.
  • Budget reality: you avoid weeks of unpaid R&D.
  • Consistency across teams: same flow in Cairo and Dubai without reinventing.
  • Licensing clarity: reuse with clients under clear terms.

When designing in‑house wins

  • Proprietary content: your client’s model, process, or compliance language.
  • Heavy context: niche use cases, sector jargon, or tooling that must be shown.
  • Signature style: you’re building an IP moat and need a distinctive experience.
  • Assessment fit: outcomes map to internal rubrics; see The Power of Assessment.

The hybrid most trainers use

Start from a solid base, then layer client‑specific cases, language, and metrics.

Design checklist (use for bought or bespoke)

  • Kickoff with connection: short icebreaker to lower barriers and start peer learning. Try a quick self‑check like Are You a People Person? or VAK Learning Styles Questionnaire.
  • Mix methods: role plays, case studies, simulations, games, and short demos.
  • Spiral the concepts: build on earlier ideas so skills stick (brief recap → practice).
  • Interdependence: use jigsaw or teach‑back so everyone owns a slice of content.
  • Team competition (safely): small groups keep energy up and give shy learners space.
  • Limit lecture: 10–15 minute bursts, then activity. If tech fails, have a plan B: How to Use a Flipchart.
  • Time cost is real: estimate hours × your rate + support time; compare with buying.

Quick cost sense‑check

Sketch the math before you commit:

  • Research & outline: 6–12 hrs
  • Activity design & testing: 8–20 hrs
  • Slides & workbook: 8–16 hrs
  • Facilitator guide: 6–10 hrs
  • Total: 28–58 hrs (often more). Multiply by your hourly rate and compare to package cost.

Related tools & internal links

FAQs

Will off‑the‑shelf feel generic?
It doesn’t have to. Start with a solid core and swap in the client’s language, cases, and metrics. Most clients care about outcomes and relevance, not who wrote the first draft.
How much customization is typical?
Often 10–30%: examples, exercises, and debrief questions. Keep the spine (objectives, sequence) unless there’s a strong reason to change it.
What about licensing?
Use materials with clear reuse rights for client work. If you build in‑house, document your own terms for subcontractors and co‑trainers.
How do I keep costs down if I design myself?
Reuse activity shells, cap slide counts, and pilot with a small group. Keep lectures short and lean on team tasks to drive practice.

About the Author

Written by the Training Course Material team, creators of practical, customizable resources for trainers worldwide.



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