9 Closing Techniques to Win More Sales

By TrainingCourseMaterial.com

Too many sales conversations fizzle out because the seller never actually asks for the sale. And when they do, they give up after the first or second "no." But closing isn’t about pushing—it’s about timing, confidence, and knowing which technique fits the moment.

1. Ask for the Order

After a solid presentation, it’s expected. Customers want clarity. Don’t wait endlessly—ask directly. If they say no, at least you know where you stand. Salespeople who ask for the order close more deals. Simple as that.

2. The Assumptive Close

Use language that presumes the customer is ready. This removes the pressure of decision-making and keeps momentum going. For example:

• "When would you like delivery—Tuesday or Thursday?"
• "Will four units be enough for your launch?"

3. The Alternative Close

Give them two positive choices instead of one yes/no. For example:

• "Would you prefer the red model or the black one?"
• "Should we deliver this week or next?"

4. Close on a Small Issue

Get agreement on a small detail to move toward the bigger decision. Examples:

• "Would matching the color to your logo work for you?"
• "Would weekly delivery help your team?"

5. The Pressure Close

Create urgency with limited-time offers or stock constraints:

• "This offer ends tomorrow."
• "We’re including a free mobile phone with 500+ unit orders today only."

6. Convert an Objection

If a single objection stands in the way, use it to move forward. Ask:

"If we can resolve this discount issue, are you ready to order today?"

7. The Negotiated Close

Use give-and-take to get a commitment:

• "If I can adjust delivery terms, will you confirm today?"
• "I’ll call my boss—if he agrees to 10% off, do we have a deal?"

8. The Trial Close

When a buyer makes a buying signal, check their readiness:

• "It sounds like you’re leaning toward this model. Shall we move forward?"

9. The Balance Sheet Close

List pros and cons together. Help them see the decision clearly on paper. Especially useful in B2B or large-ticket sales.

Where to Go From Here

There’s no single “best” close. Match the technique to the customer’s mindset and the flow of your sales process. Stay confident, stay curious, and always aim for progress—even if it’s a small yes.

Reviewed and fact-checked by the TrainingCourseMaterial.com editorial team on August 6, 2025. Originally published September 2021. Estimated reading time: 6 minutes.