Classic closing techniques - Oldies & Goodies

You are here: Home / Free Training Articles / Professional sales skills & sales Techniques / Classic closing techniques – Oldies & Goodies

Classic closing techniques - Oldies and Goodies


Classic Tried and Tested Closing Techniques

There are some great tried-and-true closing techniques that have been around for years. And if you’ve done a really good job of needs development, then closing comes very easily without using tricks.

Closing is really very simple and natural. The secret to success is in making sure that the sale is always advancing toward a commitment to proceed further. First use operational and probing questions to uncover difficulties and dissatisfactions and start to build your product as a solution. Then use effect questions to make the problems more important to the client, and finally, use nail-down questions so that client interest is focused on the value of the solution. One of the most important stages of selling is closing because it is about the actions you take to gain agreement of the sale. There are many closing techniques in sales, which are prescribed actions that salespeople take to persuade the customer to make the necessary commitment. Here are some oldies and goodies:


• Affordable Close. Ensure people can afford what you are selling: “We’ve talked about the cost-benefit ratio, so let’s go ahead with the paperwork..”


• 1-2-3 Close. Close with the principle of three: “It comes in green, red, or black; which one would you like?”


• Alternative Close. Offer a limited set of choices:
“Would you like the stand-alone model or the built-in system?”


• Assumptive Close. Act as if the client is ready to decide: “I take it we can go ahead now?”


• Balance-Sheet Close. Add up the pros and the cons:
“We’ve weighed the pros and cons, and this will definitely improve your bottom line—when do you want it installed?”


• Best-Time Close. Emphasize that now is the best time to buy: “This is an excellent time to use this system, so let’s get started with the paperwork.”


• Bonus Close. Offer an incentive to clinch the deal:
“And if you purchase today, you also get the additional guarantee; here are the forms.”


• Middle Close. Make three offers—with the target in the middle: “We’ve got three choices—the larger one is most likely too much for your needs, and the smaller one doesn’t give you everything you asked for; the middle one, however, is exactly the right solution, so let’s go ahead with the paperwork.”


• Calendar Close. Put it in the diary: “Okay we can get this installed early next week.”


• Companion Close. Sell to the person with the client:
“I know you’ve been paying close attention to the conversation; if you agree this is the right solution we can get the paperwork started today.”


• Compliment Close. Flatter the client into submission:
“I like the way you think and this seems the best solution for your needs; let’s get the paperwork handled.”


• Concession Close. Give the client a concession in exchange for the close: “I really think this will work best for you, and we can reduce the delivery cost by 20 percent by putting the order in today.”


• Conditional Close. Link closure to resolving objections: “It looks like we resolved all the issues you talked about; shall we get the paperwork handled now?”


• Demonstration Close. Show the client the goods: “I’d like to show you how this works and then if you like it, we can go ahead with the agreement.”


• Economic Close. Help the client pay less for your product or service: “I think if we put this order through today, we can still get the discounted rate.”


• Emotion Close. Trigger identified emotions: “Sounds like this is something that will really help everyone feel more secure. Let’s go ahead with the paperwork.”


• Golden Bridge Close. Make the only option attractive: “Everyone who has this system agrees with your analysis; it’s the best on the market. All we have to do is complete this form.”


• Humor Close. Relax the client with humor: “I think you’ve come up with more benefits for the product than I have. Shall we go ahead and complete the paperwork?”


• Hurry Close. Go fast to stop the client from thinking too much: “Looks like we’ve covered everything you need; all we have to do now is decide on delivery dates.”


• No-Hassle Close. Make it as easy as possible: “We’ve done the hard part—making the decision; now all we have to do is complete the paperwork.”


• Now-or-Never Close. Hurry things up: “We only have a few more in stock, so let’s get the paperwork started.”


• Ownership Close. Act as if the client owns what you are selling: “When you take delivery, you’ll wonder how you survived without it.”


• Quality Close. Sell on quality, not on price:
“Everyone who has purchased this system says it’s the very best on the market.”


• Repetition Close. Repeat a closing action several times: “To summarize, you’ve agreed on the style, the size, and the color, so let’s handle the paperwork.”


• Retrial Close. Go back to square one: “I know you said you’re first objective was productivity and we agreed it will increase by up to 250 percent with this product, so let’s set some key installation dates.”


• Selective-Deafness Close. Respond only to what youwant to hear: “From what I hear you saying, you want this delivered as soon as possible; how does next week sound?”


• Standing-Room-Only Close. Show how others are queuing up to buy: “It’s been a real winner so let’s get you on the delivery schedule as soon as possible.”


• Summary Close. Describe all the extras the client is going to receive: “With this you will also receive guarantees, warranties, and free installation; here’s the agreement we need to complete.”


• Testimonial Close. Use a happy customer to convince the new customer: “You can talk to anyone in the industry and they’ll tell you it’s amazing. The only question left is deciding on a delivery date.”


• Trial Close. See if the client is ready for a close:. “If we can guarantee all the figures we discussed, are you ready to go ahead today?”


• Ultimatum Close. Show negative consequences of not buying: “I’d hate to see you miss this opportunity; shall we just get the agreement covered?”


• Yes-Set Close. Get the client saying “yes” and the client will keep saying “yes”: “I know you said yes to the benefits and yes to the solution; all we need now is a yes on the terms.”


As you can see, the list of closing techniques is almost endless, and all it really takes is for you to ask for the order. Go into the call expecting to close on something. Commit the client to do something, to take some action. There’s a saying that you sell on the tangibles and you close on the intangibles.
In other words, when it comes to the close, if you have helped the customers feel they can trust you, if you have asked the right questions, then the only way to go is to buy your product.

So use the oldies and goodies in terms of closing techniques and then remember that when you sell from your heart, you are not really closing the sale, you also are opening an amazing solution for your client.

With special thanks to Jeff & Val Gee the authors of the OPEN Question Selling book published by McGraw Hill 


For more selling skills, check out our Instant download Sales Excellence Series training material packages: Professional Selling Skills, Sales Management, Sales Territory Planning & Routing.

Instant Download
Training packages

This two day training program is packed with techniques for improving the most essential basic business writing skills as well as both verbal and non-verbal communication in general in addition to proper time management and general office organization techniques that will help administrative assistants, secretaries and office managers in performing their day to day tasks more confidently and professionally.

Price: $199.95 $179.95

No matter who you are, we all have 168 hours each week. Your ability to best utilize those 168 hours will ultimately determine your success. Using self-discovery, hands-on activities and innovative concepts, throughout this high energy training program, participants will learn how to get better control of their time and their life in general.

Price: $199.95 $179.95

A highly engaging one-day training program packed with a plethora of fun activities and games focusing on the key characteristics of high performing teams.

Price: $199.95 $179.95

All you need
to deliver a great training!

Our training material packages come with all you need to provide
a professional and accelerated learning solution with


High Impact
Power Point Slide Deck

To support immersive learning, a high impact professionally designed power point slide deck to engage trainees at all levels.



A comprehensive reference workbook you can give out to your class participants as a quick future reference.



With step-by-step clear directions with tips and suggestions on what to say and how to present each slide.


/Exercise Sheets

Various training material and support documents to help you both explain and debrief the different exercises, activities and games Plus a fun final Jeopardy style review game as a fun ending for your training program.


Support Documents

To ensure you have all you need to deliver a complete and professional training program, additional supporting documents are included with each full course material package. From training evaluation forms to 5 different certificate templates that you can edit and hand out to your participants at the end of your training.


Job Aids
& Forms

Specific forms designed to extend and reinforce the training that participants can utilize back on the job to help them apply the new learned concepts (Select training material packages)

Get all our training Packages
and Save!

Save over $1500 and Get each full program for under $99.00 & 6 Mini Courses free
Site Guarding